Avoiders vs. Seekers: A Guide to Customer Segmentation for Marketing Micro SaaS Products

How do you market Micro SaaS products to radically different customer archetypes? In this episode, we explore the psychological nuances between Avoiders—cautious skeptics who crave security and simplicity—and Seekers, adrenaline-fueled early adopters chasing novelty. Learn how to tailor your micro SaaS marketing strategies to win loyalty from both groups. Whether it’s proof-based reassurance or hype-driven engagement, discover the keys to unlocking sustainable growth and building customer belief.